Timeline
![Foto historie Veehandel](https://proviande.nl/wp-content/uploads/2019/09/1953-Veehandel.jpg)
- 1953 – Livestock trade
The success story of Van Rooi Meat starts in 1953, when then 17 year-old Martien van Rooi starts trading in pigs. On the market in Lieshout in Brabant, he looks for the most suitable buyers for his piglets. After a while, he also has piglets and pigs supplied and delivered through his dairy farm. This sparks a serious pork trade.