- 1953 – Livestock trade
The success story of Van Rooi Meat starts in 1953, when then 17 year-old Martien van Rooi starts trading in pigs. On the market in Lieshout in Brabant, he looks for the most suitable buyers for his piglets. After a while, he also has piglets and pigs supplied and delivered through his dairy farm. This sparks a serious pork trade.